Twitter's ad revenue has dropped drastically, know the reason
Twitter's Ad Revenue Plummets: The social media platform Twitter was once considered a very profitable platform. But in the recent past, there has been a huge decline in its revenue. Especially in ad revenue. But do you know what is the reason for this? Let's know.
Junjaram Thory 
Twitter is one of the most popular and used social media platforms worldwide. And when it comes to the most effective social media platforms, Twitter is at the top of the list. But if Twitter is seen only as a social media, then it will not be right. Twitter is also a business and Twitter as a business has tremendous potential. Looking at these possibilities of Twitter, Elon Musk bought Twitter on October 27 last year. Allen spent $44 billion to take over Twitter. Many people were calling the deal of Alan very expensive. However, Allen always expressed confidence in himself and believed that he would get tremendous benefits from Twitter in terms of business. But Allen's confidence in himself and Twitter's business did not prove to be true and Twitter has suffered a lot in the last 7 months.
Allen had to spend 44 billion dollars to buy Twitter 7 months ago, now its value has come down by about 66% to 15 billion dollars. There are many reasons for this, but the biggest reason is the decline in Twitter's ad revenue. Ad revenue means earning from advertisements.
If we look at Twitter's earning sources, Ad (advertisement) has always been the biggest source of Twitter's earnings. But since Allen bought Twitter, this source of Twitter's earnings has declined significantly. According to a recent report, since Allen's takeover of Twitter, Twitter's ad revenue has seen a decline of about 59%.
Many advertisers who once heavily advertised on Twitter are now moving away from advertising on Twitter. If we look at its biggest reason, then only one reason is visible. And that reason is Elon Musk. Since Allen's purchase of Twitter, his policies have caused a large number of advertisers to shy away from advertising on Twitter.
