Elon Musk Picks Linda Yaccarino, Top Ad Executive , as Twitter CEO
Elon Musk, CEO of Tesla and SpaceX, has picked Linda Yaccarino, chairman of global advertising and partnerships at NBCUniversal, to be the new CEO of Twitter. Yaccarino is expected to take over in the coming weeks.
Kumari Aruna 
Elon Musk, the billionaire CEO of Tesla and SpaceX, has picked top advertisement executive Linda Yaccarino as the new CEO of Twitter.
Yaccarino is currently the chairman of global advertising and partnerships at NBCUniversal, where she oversees the company's advertising sales and distribution businesses. She is one of the most successful advertising executives in the world, and she is credited with helping to grow NBCUniversal's advertising revenue to $23 billion in 2021.
Musk has said that he wants to make Twitter a more open and free platform for speech. He has also said that he wants to make Twitter more profitable. Yaccarino's experience in the advertising industry is seen as a valuable asset in helping Musk achieve these goals.
Yaccarino is expected to take over as CEO of Twitter in the coming weeks. She will succeed Parag Agrawal, who was appointed CEO in November 2021. Agrawal is expected to remain at Twitter in a different role.
Musk's decision to pick Yaccarino as CEO is seen as a sign that he is serious about making Twitter a more profitable company. Yaccarino's experience in the advertising industry is seen as a valuable asset in helping Musk achieve this goal.
It remains to be seen how Yaccarino will approach the task of making Twitter a more open and free platform for speech. However, her experience in the advertising industry suggests that she will be focused on making Twitter a more profitable company.
